Corporate Cultural Responsibility focuses on establishing new, creative partnerships between cultural operators and the business world, which will benefit both parties. Partnerships, which serve a specific purpose – a challenge or a task that the partners share.

Corporate Cultural Responsibility has been defined by Christian Have, chairman of the CCR Institute, in this way:

Corporate Cultural Responsibility is the active co-responsibility of a business (or an organization or a foundation) for the development, rebuilding, activation, operation or adaptation of the cultural identification factors of a society such as language, music, the arts, literature, and faith – from the spoken word to the newest hybrids of art and media.

CCR is discussed in great detail in Have's book, The New Golden Age: Arts and Culture as a Growth Engine (2017), which is available as an e-book in the Amazon Kindle StoreApple iBooks – and many other online book stores.

In a good CCR partnership, the business world and the cultural operators will help each other:

  • Think and act commercially
  • Keep focus on the recipient
  • Create attention on an overflowing market
  • Reach new target groups
  • Develop new products and services
  • Adjust the unit price according to the needs of consumers
  • Create growth for both parties

What does CCR have to offer a business?

  • Better bottom-line
  • Brand value
  • New ways of thinking
  • Company culture
  • Cultural resonance
  • Investment in the future

What does CCR have to offer a cultural operator?

  • New business opportunities
  • New target groups
  • New platforms
  • New ways of thinking
  • New ambassadors – from the business world

CCR challenges the question: "Sure, but how much does it cost?"

Instead, the question should be:

"How can we actively utilize the inherent values of arts and culture to create a better society, stronger businesses and more innovation through new cross-disciplinary partnerships?"